PT Amati Karya Indonesia's Efforts in Realized Green Economy in Indonesia Through the Sustainable Fashion Business Program

Abstract

Currently, the fashion industry shows massive development in Indonesia. The massive development of the fashion industry is supported by fashion trends that are constantly changing and dynamic, creating a fast fashion phenomenon that has a negative impact, namely the environmental crisis. The urgency of this environmental crisis triggers responses and participation from various parties, not only the government but also the private sector, civil society, and environmental-based training institutions, especially PT Amati Karya Indonesia. This study aims to analyze PT Amati Karya Indonesia's efforts in realizing a green economy in Indonesia through a sustainable fashion business program in responding to the urgent challenge of the environmental crisis caused by the fast fashion industry. Through descriptive qualitative methods, the results of the study explain that Amati Indonesia has succeeded in packaging learning modules and providing training to the younger generation in building sustainable businesses in the fashion sector by applying green economy principles including increasing sustainable and circular consumption and production practices in the economic sector, collaborating with local communities and MSMEs in the social sector, and prioritizing low-carbon and minimal-waste business processes in the environmental sector.