Wise Use of Marketplace for Micro Businesses: Digital Media Literacy Training for the Rebo Miliran Market Group

Abstract

Digitalisation opens up opportunities for micro businesses to grow through the use of marketplaces. However, many business owners still lack adequate digital literacy, making it difficult for them to effectively manage, market, and protect personal data online. The Pasar Rebo Miliran group faces challenges in utilising marketplaces, particularly in terms of transaction security, digital marketing strategies, and content optimisation. This community service programme aims to enhance digital media literacy among micro-business owners in the Pasar Rebo Miliran group so they can effectively utilise marketplaces. The methods employed include participatory training and direct mentoring. Participants will receive training through activities including: identifying training needs through an initial survey; digital media literacy training covering basic understanding of online marketplaces, online transaction security, digital marketing strategies, and business reputation management; hands-on practice in creating and managing online stores on various online marketplace platforms; and intensive mentoring for participants in applying the knowledge gained to increase sales. The targeted outcomes of this programme include conference proceedings articles at the UNRIYO International Conference, oral presentations at the UNRIYO International Conference, a book, and intellectual property rights (IPR).