The Role of Interpersonal Communication of Village Heads in Building a Sustainable Cultural Village Initiative

Abstract

This research aims to examine how the interpersonal communication of the Head of Miliran Village fosters sympathy, participation, and community support, enabling Miliran to develop as a pioneering cultural village. The Yogyakarta City Government has implemented a program to establish cultural villages in several areas, and Miliran was selected due to its consistent cultural activities, particularly the annual interfaith Nyadran ceremony, which features a cultural parade with the Bregodo troop. This event attracts hundreds of residents, highlighting the need for strong leadership and community involvement. Leaders capable of mobilizing residents play a vital role in realizing Miliran’s vision as a cultural village. This study uses a qualitative case study method with a post-positivistic paradigm. The findings indicate that interpersonal communication is essential in fostering togetherness among Miliran residents, which in turn supports the development of the Miliran Cultural Village.